Course Details

Internet & Search Engine Basics

Basics of Domain Names
Search engines and directory

How the search engine works

Page Rank and Its Importance

Understanding the SERP
Using Search Operators
Google Web Masters Tools
Yahoo Site Explorer

Offsite Optimization
Submission to search engines

Directory Submissions

Forum and Blog Signatures

Press Releases & Blog Reviews

Social Bookmarking and Networking

Article & Video Submissions

Types of Linking Methods

Linking Building Methodology

Paid Links Vs Free Links

Keywords Research and Analysis
Keywords Basics
Types of Keywords
Keyword research
Keywords Analysis tools

Competition analysis
Finding the good keywords
Localized Keywors Research

Reports and Management

Installing and using Google Analytics
Basics of Google Analytics
Visitors Trending
Traffic Sources Analysis
Keyword Analysis
Creating Goals
Automated Reports Generation

Onsite Optimization

Basics of onstite optimization for seo
Importance of Filename in seo
Preparing Title Tags in page
Preparing Meta Tags in page
Copywriting and SEO Copywriting.

SEO Snippets, header and footer optimization

Creating an txt, xml sitemaps

Creating seo optimized content

Image tag optimization.
Restricting the protect area of website
Sitemap Generation Tools

Search Engine Marketing Basics
Search engine marketing basics
Intro to Google Adwords
Campaign Management
Introduction to PPC
Creating Ads in Adwords
Basics of Affliate Marketing

Useful SEO Topics
Indepth Competitor research
Black Hat SEO techniques

Localization and  Languages
Site search functionality
Removal of Virus from Website